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Monday, March 5, 2012

New home for "An Insider’s Guide to the World of Licensed Sports Products in 12 Parts: Practical Lessons from the Trenches"


In 2011 I posted a highly popular 12 Part series called "An Insider’s Guide to the World of Licensed Sports Products in 12 Parts: Practical Lessons from the Trenches". It proved so popular that it made sense to move the entire series from this blog to one dedicated to the world of licensed sports products.

So please come on over to the blog's new home.

And I am delighted to announce the latest addition to the Scott Sillcox family - a brand new, free, searchable Online Directory of North American Licensed Sports Products Companies - it’s called and it can be found here. This is a highly searchable directory of licensed sports products companies in North America, companies that have been licensed by various sports leagues. I am really proud of this new product, and best of all, it's completely free to the user!

If you're looking for a licensed sports products company, this directory likely has the answer.

Looking for companies that hold licenses for the NFL, MLB, NBA and NHL? You'll find them.

Looking for a company(ies) based in Massachussets licensed by the NHL which sells apparel? You'll find them.

Looking for a list of "all" NBA licensees? Or a list of NFL licensees? Or a list of Nascar licensees? You'll find some pretty thorough lists - maybe not every single licensee as they can change weekly, but as good a list as you'll find anywhere on the net!

And in most cases the directory gives you key contact info including email addresses, phone numbers and even Linkedin urls!

So come on over to and Search Away!

Thanks - Scott Sillcox
Cell: 416-315-4736

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Thank you for taking the time to add a comment - all input is welcome, especially the constructive kind! All the best - Scott